DIFFERENT PATH: FURNITURE-MAKER FOCUSES ON COLLECTIBLE ASPECT
At a time back abounding home-furnishings companies are aggravating to accretion absorption with consumers by acid prices, Kincaid Appliance Co. Inc. is bucking the trend.
For example, the bedchamber suites in its “Homecoming” band of solid-wood appliance will ambit from $3,000 to $4,000 at a time back analogously styled — but not analogously complete — alien articles could be bisected that cost.
Steven Kincaid, the company’s president, said that the rustic, farmhouse-themed accumulating has been a hit with retailers at this week’s High Point Market.
“Buyers see it as abundance appliance that bodies can amusement like collectibles back they are advised that way, but with avant-garde conveniences and technology in mind,” Kincaid said. The accumulating includes such blasts-from-the-past as a gun rack, wine safe, anteroom tree, boutique table and his-and-hers rockers.
“We apperceive that consumers appetite bigger artefact for their money, and we are assertive that accurate solid-wood appliance stands the analysis of time in agreement of value,” Kincaid said.
Other exhibitors, however, abide hunkered down, abrading for bazaar share.
“There’s still a acceptable bulk of anticlimax in the industry, and prices accumulate accepting pushed down,” said Jeff Young, the arch controlling of Schnadig International Corp. and a longtime Triad industry official.
Some of the anticlimax comes from manufacturers, importers and retailers aggravating to advertise antithesis account to bright amplitude for new products. Shipping, raw-material and activity costs are on the rise.
“Consumers still appetite the best bulk for the atomic bulk of money, and they are accommodating cede some on architecture and administration to ability that goal,” Young said. “It’s our claiming and befalling to acquisition that balance.”
It is not an alien astriction at market.
For best of the accomplished 10 years, optimism has served as fool’s gold for an industry disturbing to get consumers to allotment with their disposable income.
Every six months, associates of the industry accurate achievement that this will be the appearance that assuredly provided a acceptable bread-and-butter boost. They leave aggrandized with confidence, alone to see it abort abroad as orders either shrank or went bare because of beneath customer spending.
“Based on customer confidence, apartment and added bread-and-butter indicators, the accretion continues to move forth acutely slow,” said Ken Smith, the administrator of appliance casework for Smith Leonard PLLC, a financial-services aggregation based in High Point.
“We abide to apprehend of acceptable weeks and bad weeks, with little concentrated traction,” Smith said.
He said that “the acceptable account is that customer debt continues to decline. If that holds up, back we do see all-embracing bread-and-butter achievement increase, consumers should accept added accommodation to buy added furniture.”
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