From a bedchamber nestled in Orlando, Fla., Lauren Morgan and Jordan Shih are active bearing a deluge of minimalist guitar pop and lo-fi beats. Morgan and Shih cull the strings abaft the indie duo accepted as SALES. Over the accomplished few years, the two accept garnered analytical fizz with their warm, exhilarant sounds, laying a foundation for the approaching of pop music on the internet music scene. And on Dec. 7, SALES will be arena a appearance at SOhO Restaurant and Music Club in city Santa Barbara at 8:30 pm.
“We were never aggravating to accomplish a lo-fi bedchamber sound, but we had lo-fi gear. We formed with what we had. And we abide to reinvest in our flat space. We achievement that admirers can apprehend us leveling up our complete as time goes on,” the duo commented.
After they met about 10 years ago in aerial academy Latin class, Morgan and Shih started blind out and authoritative music together. After aerial school, however, the two went their abstracted ways. Shih pursued a abandoned cyberbanking career beneath the name JSHIH and Moran confused to Tallahassee, Tenn., area she started a few jailbait bands (USA-HOLES and DE NADA, to name a couple). Back Morgan confused aback to Orlando the duo reunited and the activity SALES came to fruition.
Shih has a accomplishments in hip hop and cyberbanking music and Morgan has roots in archetypal rock. “Our complete is what happened back we both switched modes: Lauren was aggressive to apprentice Ableton from Jordan and Jordan was aggressive to apprentice guitar from Lauren,” the duo explained. The sonic alloy declared aloft elucidates a audible aspect of their sound.
SALES creates an amalgamation of indie, dream pop, hip hop and bedrock to aftermath article that is adorable to the ear. Their hip hop-influenced assembly backs electric guitar to actualize a complete that comes off as accompanying constructed and organic. Cuts like “Thurs 6-25” and “Ivy” advertise this apparent style. Upon my aboriginal listen, the tracks’ simple boom patterns and affected guitar melodies evoked a black action I didn’t apperceive existed.
Since cultivating their arresting sound, SALES has toured beyond the country at a array of venues, assuming initially as a pair. Morgan and Shih acclaimed that their music isn’t advised to be played in a alive setting. Rather, they aim to reinterpret their bedchamber recordings into an encapsulating alive experience. And, to this day, their flat still lies aural the borders of four bedchamber walls.
Last year, SALES added a bagman to their roster, replacing the boom apparatus that Shih ahead manned during bout dates. In affiliation with a constant uptick in activity on stage, the assimilation of a bagman fashions befalling for added alive improvisation, the two explained. Alive boot postulates a abnormally badass ambience to their alive sets. Boot on advance like “Getting It On” displays the amount to which a bagman can potentiate a alive sound. The bagman (formerly Joy Cyr, now Malcolm Martin) seamlessly accouterment from an acoustic kit to an cyberbanking kit during the song as Shih and Morgan bathe the area with bland guitars and adorable vocals.
With their aboriginal releases, SALES put alternating a arch EP and feature album. Their EP appearance hit singles such as “Vow” and “Chinese New Year,” breeding fizz beyond the internet. The SALES LP, however, appear a conspicuously constant accumulating of sounds that set the duo afar from their antecedent archive and accustomed SALES as an advancing force in music. Since then, the duo has alone the aboriginal distinct from their accessible project. “Talk A Lot” is a affable array of accustomed sounds as able-bodied as a maturation of their above-mentioned work. The song builds into a cacophony of bouncing vocals and guitar leads, acceptance Morgan to authenticate the across of her articulate range.
One affair that is decidedly arresting about SALES is their well-curated, anxious art direction. In above work, all album, distinct and EP awning art, with the barring of “Talk A Lot,” was done by the aforementioned artist, Alana Questell. It’s adamantine to define why Questell’s artwork so altogether marries with the duo’s music, but it does so in an accurate fashion.
Analogous to the attributes of SALES’ music, Questell’s art is active yet minimal. This trend holds accurate for the aggregate of the group’s catalog; aggregate from their merch to their music videos exhibits a aerial akin of quality. There’s annihilation boundless or abounding about it — aggregate that is present in their assignment serves some array of purpose.
Experiencing a appearance of this artful alive is breathtaking. Morgan and Shih reconstruct their flat complete in an absolutely acceptable style, laying elements of drums and guitar to accommodate the basement on which the two can curl into sonic bliss.
In agreement of collaborative work, the two adumbrated that there are some collective projects on the way. “We accept opened up a little added to accord and absolutely formed with a rapper a few weeks ago,” they said. “It was abundantly alarming and animating to assignment in a flat ambience with an artisan we respect.” In the future, the two achievement to accept a added accustomed amplitude alfresco of their bedrooms that could be acclimated as a amplitude for added artists to assignment collaboratively with the bandage on approaching SALES projects.
SALES takes on the apple with a DIY, made-from-scratch mentality. The absolute duo is holistically absorbed in their craft. “Doing aggregate ourselves wasn’t declared to work. People will acquaint you that you charge to accompany a characterization to accept amount and/or a career, but we accept accurate otherwise,” they said.
Although money may not be even for the two, they were both able to assuredly abdicate their jobs and focus on SALES full-time. They absolutely accept in the music they accomplish and beleaguer themselves with those who accommodate abutment for their agreeable endeavors. They bow to no characterization heads, no industry absolution aeon — alone the amoebic breeze of adroitness that sprouts from their amorous assignment ethic. They absolution music back they appetite to, because they appetite to.
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