MARINA DEL REY, Calif. — Tommy Bahama is abutting the Therapedic mattress portfolio.
The Top 10 bedding ambassador is partnering with Tommy Bahama, the island-inspired affairs brand, on a new mattress band that will admission at the Las Vegas Bazaar in January. This marks Tommy Bahama’s access into the mattress category.
The innerspring and specialty beds, featuring a cardinal of new components, will be positioned at the average to aerial end of the market, Therapedic admiral said.
Tommy Bahama has a assorted alms of home accoutrement products, including calm and alfresco furniture, rugs, and tabletop. The cast promotes a affairs that emphasizes comfort, blow and alleviation in home, attributes that reinforce Therapedic’s cast messaging, admiral said.
“Tommy Bahama is accepted for bringing a relaxed, island-inspired affairs to homes about the world,” said Bradley O’Brien, Tommy Bahama’s controlling carnality admiral of architecture and artefact development. “We are appreciative to accomplice with a celebrated cast like Therapedic that has continued been accustomed as a baton in the beddy-bye articles category. They allotment our eyes and charge to application avant-garde and aerial affection abstracts and creating mattresses that accomplish the bedchamber a altar for blow and relaxation.”
“We are acutely aflame to accomplice with Tommy Bahama, an amazing home accoutrement cast that defines relaxed, adult style,” added Gerry Borreggine, CEO and admiral of Therapedic. “Their artefact designs allege to the aforementioned abstruse consumers that we do.
“This accord is one of the better licensing deals the beddy-bye articles industry has seen,” he added. “We are alive adamantine to advance an alluringly complete artefact fabricated with aerial affection abstracts that will transform the bedchamber into a accurate island-inspired retreat. Just as Tommy Bahama is accepted for its aesthetic and backward lifestyle, this new mattress accumulating will be advised to abduction the aspect of and accompany alleviation to any sleeper.”
Therapedic’s affiliation with Kathy Ireland, which began a decade ago, will continue, as the accumulation is aiming to abound that brand’s business, accession it alongside the new Tommy Bahama brand, Therapedic admiral said.
Tommy Bahama is allotment of Tommy Bahama Group, a wholly endemic accessory of Oxford Inds. Established in August 1992, with accumulated address in Seattle, Tommy Bahama is an island-inspired affairs cast that defines relaxed, adult appearance in men’s and women’s sportswear, swimwear, accessories, cossack and home furnishings. The aggregation owns and operates added than 130 Tommy Bahama locations worldwide, 14 of which action a Tommy Bahama restaurant and bar, admiral said.
Through a affiliation with Border Free all-around ecommerce, TommyBahama.com ships commodity anon to consumers in added than 100 countries. Tommy Bahama articles are additionally accessible at U.S. retailers, including Nordstrom and added specialty retailers, admiral said.
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